Trend Proof: a manifesto

An ode to personal style over performative trends.

There’s a quiet power in walking past a rack of “must-haves” and feeling absolutely nothing. No panic, no FOMO. Just clarity.

My style isn’t trendy—and that’s entirely the point.

I’ve spent years collecting clothes like stories. Some were inherited, some discovered. A few were therapeutic purchases (you know the ones). But most were chosen with the kind of intention that algorithms can’t compute. My closet isn’t ruled by trends. It’s ruled by taste, memory, and the kind of self-awareness that only comes when you stop asking for permission.

Style, Not Strategy

These days, trend cycles don’t spin—they spiral. One minute it's ballet flats and bows, the next it's corporate-core or something called “wrong shoe theory” (which feels like a migraine masquerading as a fashion tip). And yet somehow, the pressure to participate in it all never really slows down.

But I’m not dressing for clicks. I’m dressing for continuity.

I want to look at a photo of myself ten years from now and recognize the woman in it. Maybe her hair is different, her tan lines shift—but her essence? Untouched. Undiluted by the noise of the moment.

The Algorithm Isn’t Your Stylist

The algorithm doesn't care about your body type, your lifestyle, your values, or the version of you you're trying to grow into. It wants you to consume. Fast, often, and with just enough dopamine to keep you coming back.

And listen—I love a good scroll. I’ve pinned so many things and have so many screen shots. Inspiration is one thing. But when suggestion becomes pressure, and pressure becomes identity? That’s when your style starts to die.

The Closet as a Mirror

I trust my closet because it knows me. It’s curated by years of yeses and nos. Pieces I’ve grown into. Items I’ve worn into the ground because they just feel right.

My grandfathers worn-in jacket that makes everything look effortlessly cool girl.
The jeans that outlasted four trends and a life change.
The shoes that I just can’t let go of and somehow still make me feel like me even though they are so so worn…

I’m not anti-trend. I’m just pro-authenticity.

In dressing for joy, not validation.

In good taste,
Brandi